Local SEO Vs Organic SEO – Unveiling the Differences
Today, more than 90% of consumers look for businesses, products and services online. Search engine optimization strategies ensure you are there to meet them at the top of SERPs.
But which SEO strategy should you pursue? Local or organic? The answer depends on the nature of your business. Using both is best for most healthcare organizations.
On-page optimization
SEO is a critical component of any online marketing strategy, aiming to enhance your website’s visibility and ranking on search engine results pages. It involves employing various strategies to optimize your web content. Most SEO tactics can be categorized into two main types: Local SEO and Organic SEO.
For instance, a dental website can focus on optimizing its title tags and content for search queries like “Columbus Dentist,” aligning with the principles of local SEO. Simultaneously, if the same website also tailors its content for organic keywords unrelated to location, it falls into the realm of organic SEO.
While both organic and local SEO are essential for most businesses, local SEO takes precedence for place-based brands or those relying on physical store visits. To bolster the effectiveness of a local SEO campaign, ensure consistency in your business information across your Google Business Profile and other online platforms, regularly post customer reviews, and incorporate relevant keywords in your web copy on this page.
Keyword research
Local SEO is a marketing strategy that helps your healthcare organization connect with patients in your local community. It involves optimizing your website, building citations, and creating an optimized Google Business profile. It also includes keyword research and implementing content marketing campaigns to drive patient traffic to your site.
While organic SEO focuses on keywords and phrases that can be related to your business, local SEO involves the addition of a location-based search query. For example, “Dallas boutique” is a local search query because the user is looking for a specific type of store in their area.
Both organic and local SEO have long-term benefits, but they are different in how they are implemented. It’s important to know the differences between these two strategies so that you can choose which one is right for your healthcare business. With both local and organic SEO, your healthcare organization will benefit from a strong online presence and a higher search engine ranking.
Content creation
Local SEO focuses on optimizing a business’s content for local search queries, whereas organic SEO focuses on the website’s overall quality and content. However, both strategies are crucial for businesses looking to improve their online visibility and traffic.
Organic SEO involves creating keyword-optimized content that is relevant to the audience, while local SEO focuses on boosting a company’s visibility in a local market by ensuring that its Google Business Profile listings and citations are accurate. This includes claiming and optimizing the Google Business Profile and providing up-to-date information about the company, including its address, phone number, and operating hours.
Both strategies are important for healthcare organizations, who often operate across multiple locations and service areas. With the right strategy, healthcare organizations can boost their rankings and gain more visibility in local search results. In addition, they can make sure that their business listings are consistent and accurate across the web to build trust with potential customers.
Link building
Local SEO and organic search engine optimization (SEO) are different in some ways, but they can also work together to boost a business’ online visibility. Both strategies involve optimizing website content, using keyword research and creating quality backlinks. Both require an investment of time and money, but they are worth the effort.
In order to see results from a local SEO campaign, healthcare organizations should prioritize citations and Google Business Profile listings. Citations are online mentions of a business’ name, address and phone number that increase the likelihood of being included in local search results. Healthcare organizations should also ensure that their online reviews are consistent and positive.
Additionally, local SEO campaigns should include voice searches and mobile-friendly websites. This will help to ensure that the site is easy for search engines to crawl and index. This will ultimately improve the site’s ranking and performance. It will also make it easier for people to find the information they need.