When you’re in the plumbing business, you’ve got to get the word out about your services. You can do this in a number of ways. One way is to make sure you’re ranked highly on search engine results pages. The better your ranking, the more likely you are to convert leads into customers.
The best way to get plumbing leads is to go where your target audience spends time. For this reason, you should establish a presence on the most popular social networking sites. LinkedIn is a good place to start.
The best way to do this is to invest in SEO. This is not only a cost-effective tactic, but it also gets you the attention of Google’s searchers.
Another way to boost your SEO is by adding a blog to your site. By doing this, you’ll be able to increase your rankings by as much as 400 percent. A blog is a great way to build your brand and engage your audience. Also, you can write posts related to plumbing and share them on social media.
For example, if you’re a plumber, you can offer customers a discount on their next visit. You can give them a coupon or a gift card to use. If your customers are satisfied with your services, you can put up a temporary sign in their yard to let them know.
In addition to your website, you can make the most of your local advertising opportunities. For instance, if you own a plumbing business, you can partner up with Lowe’s. They will display your marketing materials on the store’s shelves, and they will recommend you to their customers.
Getting your name in front of consumers is a good idea, but you don’t want to get lost in the crowd. To do this, you need to create a well-optimized GMB profile. Make sure your business is listed on the site and that you include important information.
The best way to do this is by implementing an effective referral program. Offer discounts to customers who refer friends or family members. And be sure to follow up with them after they’ve had their services.
One of the most effective ways to get plumbing leads is to get a good review. There are plenty of websites that allow you to request reviews from existing customers. Reviews are the most reliable source of new leads, but they’re not the only one.
Another thing to consider is email marketing. This may seem like a no-brainer, but many plumbers fail to take advantage of this marketing channel. Email campaigns can be a cost-effective way to generate new leads, and can result in a nearly 40 percent return on investment.
For example, you can send out a press release about a new service you’re offering. Or you can send out a newsletter that offers your best tips and tricks. It’s possible to build a list of loyal followers, and a newsletter can be a good way to keep them informed about new plumbing products and services.